|A colorful history...|
The Chrysler Corporation was a major force in the musclecar era from the early 1960s through the early 1970s. Beyond the well known engineering built into the cars, Chrysler came up with innovative and fun ways to add extra excitement to the ownership experience. One of those ways was the addition of special exterior colors that were anything but subtle.
At first these colors were offered on "Spring Special" packages to try and boost sales. In 1968, the special colors for Dodge and Plymouth were Silver and Gold. In 1969, things got twice as exciting. Not only were there special Spring colors but two new special packages for the Super Bee and Road Runner which included the new 440 6-Pack engine, black fiberglass lift-off hood, large black steel wheels with no wheel covers. New colors were introduced to go along with them. Rallye Green, Hemi Orange, Vitamin C Orange and Bahama Yellow. These became known as High Impact Paint (HIP) colors.
In 1970, Mother Mopar let it all hang out and not only introduced many more colors but some wild names to go along with them. Dodge and Plymouth had their own names for the same color. Names like (Dodge/Plymouth) Plum Crazy/In-Violet, Hemi Orange/Tor-Red, Top Banana/Lemon Twist, Go Mango/Vitamin C, Sublime/Limelight, Butterscotch/Bahama Yellow and more. Once again there were Spring Special colors introduced to jazz up an already jazzy color wheel. As in 1969, these colors went along with the introduction of special models, the Dodge Challenger T/A and Plymouth AAR 'Cuda. The colors were Green Go/Sassy Grass and Panther Pink/Moulin Rouge. All HIP colors were extra cost at less than $20.
By 1971, the musclecar craze was being threatened by environmentalists and insurance companies. Chrysler hung on best they could and came out with some even wilder styled cars including the newly restyled Charger, GTX and Road Runner, which came on a new platform. The Challenger and Barracuda were also restyled with new grilles, taillights and stripe options. The Challenger T/A and AAR 'Cuda were dropped. A couple of the 1970 colors were dropped as the color choices were reduced. One of the discontinued colors was Panther Pink/Moulin Rouge. A new HIP color for 1971 was Citron Yella/Curious Yellow. In 1972 there were only two High Impact colors available (Hemi Orange/Tor-Red and Top Banana/Lemon Twist). In 1973, Top Banana/Lemon Twist was the only choice. As quickly as the High Impact colors appeared, they disappeared.
Of course a color called Panther Pink or Moulin Rouge had to be wild and it is. Obviously it is the focus of this web site. There weren't a great number of cars made in this shade and a lot of them later got painted over in other colors. Seems, not everyone was happy with a bright magenta pink used car. At least one car was painted black at a dealership when new because it wouldn't sell. Even though the color was no longer available, some non-1970 cars were special ordered in it. This includes my 1971 Dodge Charger R/T, the only one known to have been made in Panther Pink. Having any Dodge or Plymouth that came in this color adds much to the value. Especially if it is on one of the high-performance models.
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